ARUPX
Brief:
// Looking for a new production line and create innovation for ARCTERYX.
// Arupx was influenced by an exploration of the ARCTERYX sports, users and brand.
ARUPX compression gear that constantly refill your muscle energy and direct blood circulation to mountaineers main muscle group by the biosensor.
(This product is not an actual product of ARCTERYX and is used, along with any trademarks, brands of copyright materials of ARCTERYX for demonstration purposes only and as a student works. )
product
/ Apparel innvation
year
/ 2021
duration
/ 14 weeks ( 260hrs )
software
/ clo3D, keyshot
instructor
/ Kevin Beard
Collaborated Product:
The ARUPX Bio Mountaineer Boots
THIS IS WHAT WE DO
Sports-Isolated Quandary
Every fascinating journey starts with a blank. White covers all the sharp edges. But when you peel a bit off, the black dot stands conspicuously and alone. He devours us as he embraces us.
Struggling, hesitating, hopeless, desperate…
We are silently fading away…
THIS IS WHO WE ARE
Users-Aspirational GOAT
you keep seeking, You dream of climbing higher and farther mountains, you keep breaking away， you keep finding the path to hope.
Do it, take your first step， keep finding the exit suit up， every step we take is stamped on the journey, we pace around the edge of the mountain like a rocky goat.
You want to become the best version of yourself, and your inner fire will lead you to the top of the mountain you are eager to find out your own world, the home.
THIS IS WHAT WE CARE ABOUT
Brand-Intimate Pioneers
They long for the fire in their hearts to warm every corner of the iceberg and pass it on They went with hope on the road of discovery.
They went where they had never gone before. They went to light darkness they had never seen before.
Seeking, challenging, breakthrough, transforming
Keep your chest fluttery…
keep your heart singing…
keep the flame burning…
Until you find the home.
Until their rigid arms are covered with plumage.
Until they take that step and fly into the blue sky..
WE CARE ABOUT U
// Problems
We dragged our tired bodies up the arduous road..
We can't imagine how many brutal memories we have of sudden injuries.
When aspirational Goat climbing, calf muscles and back muscles were the
most vulnerable to injuries, which could even ruin their dream of
climbing.
// ARUPX
Recovery muscle
Improve muscle performance
// ARUP Tentacle
ARUP Tentacle increases blood Circulation with changed texture through bio Sensor motion feedback.
3 Dimensional Fabrics
Omni fiber textiles
// Path to Performance
Using biosensors as the line to connect the major muscle, provides real-time feedback on muscle movement.
3 Dimensional textiles with motion changed
Biosensor with graphene
Colorways
ISOLATED FROST
color based on snow-white give consumers the feeling of the severe environment at Everest. White gives a blank canvas for people to bring their imagination
INTIMATE MEMORY
Color-based on plants and sunshine give consumers the feeling of intimacy and warmth. Orange can be heat strength that gives people power during mountaineering
ASPIRATIONAL EMBLEM
Color-based on nature gives consumers the feeling of the greatness and power of spirit. Green can be fresh and powerful aesthetic during mountaineering
